Journal of Business, Management & Accounts Studies
ISSN: 2581-7973
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ASSESSING THE RELEVANCE OF CULTURE IN THEORY OF PLANNED BEHAVIOR ENTREPRENEURIAL INTENTION MODEL: A COMPARATIVE STUDY IN JAPAN AND PAKISTAN
Author :
Saddam Khalid
Corresponding Author:
Saddam Khalid
Email
saddamsadozai@gmail.com
Section :
Research Paper
Country :
Japan
Keywords :
Entrepreneurial Intentions, Theory of Planned Behavior, Japan, Pakistan
Abstract :
This article analyzes the entrepreneurial intention model on three key dimensions of theory of planned behavior (TPB): personal attitude, perceived behavioral control, and subjective norms. A comparative study was conducted using the samples of university students in Japan and Pakistan having different social structure and culture. Considering Hofstede’s cultural characteristics of both countries, we hypothesize that personal attitude and perceived behavioral control would exert higher influence on entrepreneurial intentions in Japan than in Pakistan, and subjective norms would exert higher influence on entrepreneurial intentions in Pakistan than in Japan. Most of our hypotheses were supported in TPB model of entrepreneurial intentions indicating the generalization of the model across different cultures. The current study also contributes to the existing theory of TPB by providing insights about the association of culture and cognitions relevant to entrepreneurship. We discuss theoretical and practical implications and future research directions.
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